Kia India Becomes Principal Partner of All Eight Tennis Premier League Franchise Teams in Multi-Year Deal

Kia India Expands Partnership with Tennis Premier League

Mumbai, July 3, 2026: Kia India has strengthened its association with the Kia Tennis Premier League (TPL) by becoming the Principal Partner of all eight franchise teams under a multi-year agreement. The announcement builds upon the company's earlier partnership with the league announced in May and marks a significant step in its long-term commitment to supporting tennis in India.

As part of the expanded collaboration, the Kia India logo will be displayed prominently on the front of the jerseys worn by players across all eight franchises throughout the tournament.

Kia Branding to Feature Across All Eight Franchise Teams

The following franchises will sport Kia India branding on the front of their jerseys:

• Gurgaon Grand Slammers
• Lucknow Blazers
• Hyderabad Strikers
• GS Delhi Aces
• Gujarat Panthers
• Kolkata Thunder Blades
• Mumbai Royals
• Rajasthan Rangers

The partnership extends Kia India's support beyond the league itself, making the automaker the Principal Partner of every participating franchise in the competition.

Grassroots Tennis Development Across Eight Cities

In line with the shared vision of promoting the next generation of Indian tennis talent, each of the eight franchise teams will conduct a free two-day tennis camp in its respective city for junior players between the ages of 10 and 18 years.

The camps are designed to provide aspiring athletes with comprehensive training and development opportunities. Participants will receive expert guidance from leading tennis coaches, sports nutritionists, physiotherapists, and sports psychologists.

Collectively, the initiative will deliver 16 days of grassroots tennis development across eight cities, reinforcing the league's focus on creating opportunities for young players across India.

Strengthening Indian Tennis Through Long-Term Collaboration

The Kia Tennis Premier League has emerged as one of India's leading franchise-based professional tennis competitions. Kia India's expanded association with all eight teams further supports the league's objective of building a sustainable ecosystem that promotes professional tennis while investing in grassroots development.

With Kia India now serving as the Principal Partner of every franchise, the upcoming season is expected to deliver a stronger fan experience, enhanced team identity, and a lasting legacy through initiatives focused on inspiring and developing future Indian tennis champions.

About Kia Tennis Premier League

The Kia Tennis Premier League (TPL) is held under the auspices of the All India Tennis Association (AITA) and affiliated state associations. Supported by tennis legends Leander Paes and Sania Mirza, along with Sonali Bendre Behl and Rakul Preet Singh, the league has successfully completed seven seasons and aims to strengthen India's tennis ecosystem through its franchise league, grassroots tournaments, digital platform, and initiatives such as the Race to Gold Scholarship.

About Kia India

Kia India signed a memorandum of understanding with the Government of Andhra Pradesh in 2017 to establish its manufacturing facility in Anantapur District. Commercial production commenced in August 2019 with an installed annual capacity of 300,000 vehicles. Under its global brand philosophy, "Movement that Inspires," Kia India has introduced nine models in the Indian market, including the Seltos, Syros, Sonet, Carens, Carnival, EV6, EV9, Carens Clavis, and Carens Clavis EV. The company has completed almost 1.5 million vehicle dispatches from its Anantapur facility, including over 1.5 million domestic sales and more than 3.67 lakh exports. Kia India also has over 5 lakh connected cars on Indian roads and operates a network of 891 touchpoints across 396 cities.

(Inputs from Press Release)